A new surge in ways to shop is on the rise for consumers. Companies like Brandless and Dollar Shave Club provide a direct-to-consumer model. Brandless just closed a Series B round of $35 million after having the likes of Steph Curry, Scooter Braun, and Randi Zuckerburg, to name a few, invest. With the success of Brandless, Dollar Shave Club (bought by Unilever for $1 billion), Warby Parker (valued at $1.2 billion and closed another $100 million series D round last April) and even high-quality clothing it seems this more personalized business model is on the rise. The ability to create a digital presence and reach a wider audience I believe has allowed this trend to rapidly increase in the past few years. Direct-to-consumer models in companies, known as E-commerce 3.0, have increased twofold in the past 20 years. With the changing and open scape of suppliers providing goods and services, will this become the norm?