LoadUp Technologies
As Brand & Marketing Designer at LoadUp, I led the execution of cross-channel marketing campaigns spanning web, social, advertising, and lifecycle email.
I partnered with marketing and leadership to translate campaign goals into scalable visual systems used across our website, paid media, and brand communications.
Roles & Responsibilities
Campaign visual direction and asset production across web, paid media, and lifecycle marketing
Landing page and website UI component design
Social and paid media creative systems
Lifecycle email marketing design
Email marketing design systems
Brand system implementation and evolution
Print production and environmental graphics
Cross-team collaboration with executives, operations, engineering, sales, and customer support
Campaign: LoadUp
Customer Awareness
Developed creative direction for a digital awareness campaign promoting LoadUp’s convenience and sustainability. Assets included short-form video, social ads, and landing page creative used across paid media and organic channels.
Short-form video ads
Paid social campaign assets
Messaging aligned to service positioning
Performance-driven creative variations
Paid Media & Social Campaign Assets
Designed scalable ad creative for seasonal campaigns and service promotions across Meta, Google, and display networks.
A/B creative testing for marketing campaigns
Multiple visual styles aligned to campaign messaging
Production-ready ad sets across formats
Lifecycle Email Marketing
Designed modular email templates used for promotional campaigns, transactional messaging, and customer lifecycle communications.
Newsletter and promotional campaigns
Reusable email template systems
Cross-device responsive layouts
Marketing automation integration
Marketing Website Design
Contributed to the design and iteration of marketing website pages and landing page components aligned with brand guidelines and conversion goals.
Landing page layout and UI components
Icon systems and marketing graphics
Responsive design patterns
CMS-ready page sections
Production Design & Applications
Vehicle fleet graphics
Environmental signage
Marketing print collateral
Production-ready design files
Design Approach
My work focuses on translating marketing goals into scalable visual systems that can operate across multiple channels.
I prioritize clarity, strong typography, and consistent brand language while designing assets that perform across web, paid media, and marketing campaigns.